This assessment is based on operational management. You are required to write an individual report on Disneyland Paris which addresses the following four questions: 1. What markets was Disneyland Paris aiming for, and how was this delivered through their operations? 2. What were Disney’s main mistakes from the conception of the Paris resort in 1992 through to 2006? 3. In your opinion which aspects of operations management does Disneyland Paris need to improve for its future success, and why? 4. In April 2012 Disneyland Paris celebrated its 20th anniversary. What advice would you give them for the next 20 years?
This report should be 2000 words in length. You should ensure that you read widely on Operations Management theory. You may introduce operations management concepts not covered….