Helen Bowers was stumped. Sitting in her office at the plant. she pondered the same questions she had been facing for months: how to get her company’s employees to work harder and produce more.

Helen Bowers was stumped. Sitting in her office at the plant. she pondered the same questions she had been facing for months: how to get her company’s employees to work harder and produce more. No matter what she did, it didn’t seem to help much. Helen had inherited the business three years ago when her […]

What are your projected sales and profits at the skimming and penetration prices?

You are hired as a product manager at a camping product company that has developed a new lightweight, collapsible drinking cup for backpackers. You are considering two alternative prices for the product – $15.00 (higher than market average) or $7.50 (lower than market average). Research has estimated that at the $15.00 price the first-year market […]

What types of actions you can take in this situation?

You work for a major restaurant in your town. The manager is facing cost pressures from rising food prices and says she needs to raise revenues. She decides to reduce the size of the meal portions and use cheaper cuts of meat and fish in some entrées while holding the menu prices constant. She tells […]

describe your experience with the course.

Please describe your experience with the course. What do you feel you’ve learned that will help you in your future career? What was the most interesting part of the course? Did you feel the course was easy or difficult?