How would you describe Apple’s pricing strategy, are they skimming pricing, penetration pricing, or target costing? Why? Justify your answer. (300 words) (10 points)

Chapter 16 – The CEO of Pride Company has asked you (the management accountant) if it is true that the discount rate is inversely related to the present value of the future cash flow. Explain your answer. (300 words) (10 points)

Chapter 17 – As a newly hired cost accountant of Pride Company, you overheard the business consultant said to one of the managers that “evaluating profitability when there are joint products should be based on the fact that joint costs do not change the degree of profitability for individual joint products.” Do you agree with this statement? Justify your answer.