describe the strategy and explain why)

 Problem:Coca-Cola has alway had a few ongoing problems to deal with, but the pandemic has made some of these way more prominent.  The first area is tied into our weakness of product diversification. Almost half of all Coca-Cola’s business is from away-from-home sales. This means the majority of their sales came from restaurants, sports arenas and vending machines. With most public places still at limited capacity or closed, Coca-Cola’s quarterly sales had the biggest drop in over 3 decades. Although some of their healthier drink options were able to pick up a little of the slack, Coca-Cola is still hurting more than some of their competitors because they never entered the snack industry which is profiting off people staying inside. Public mandated shelter-in-place legislations are not the only issue slowing Coca-Cola sales. With a direct correlation between Covid complications and health issues, more and more people and countries are looking at soda as something that should not be consumed regularly. Coca-Cola’s other problem is based around their health concerns weakness. Latin America is one of Coca-Cola’s biggest markets, so it is bad news that some latin countries are starting to pass new laws to combat obesity.  In 2016 Chile passed very strict laws on how and where junk food could be advertised to kids. As a result sugary drink sales dropped over 20 percent. With a new motivation to become healthier to stop Covid deaths; Mexico has passed a junk food label law. This would require health warnings on all products high in sugar, sodium or saturated fat. This is a major problem because Mexico drinks more Coke per person than any other country. Even with many countries trying to get Mexico to postpone the law, it is still set to go into effect this year. These new health laws passed by countries could have a devastating effect on Coca-Cola’s global sales.

Give Some Suggestions

  • two plausible strategic options
    • Strategy 1 (describe the strategy and explain why)
    • Strategy alternative 2 (describe the strategy and explain why)

Prepare a 2-3 page max narrative discussing the content and your thoughts regarding the importance (or lack of importance) of developing such a strategy.

Exit Strategies It’s difficult to believe that after going through everything it takes to get a small business up and off the ground, often times the next steps are to….

What affirmative defenses (e.g., duress, fraud, public policy) will you present?

Leonard v. Pepsico: Cold Hard Facts   Inspired by the commercial shown in this assignment’s video, Leonard set out to obtain a Harrier Jet. Leonard explains that he is “typical….

Discuss any aspects of the course you enjoyed or would like to see improved to provide a better learning

  Supply Chain 1 – Describe and discuss three (3) concepts that you have learned in this course.  Define the concept and discuss how you demonstrated/learned the concept in course activities…..