GSB007 Marketing for Managers: Unit Guide
Assessment Summary
Assessment Task Learning Outcomes covered Due Date Length % of overall grade Marketing Audit 2,3,6,7,8 Week 3 2000 – 2500 words 35% Marketing Plan 1,2,3,4,5,6,7,8 Week 7 3000 – 3500 words 45% Engagement and Participation 7,8 Ongoing but completed by Week 7 See below 20%
Assessment Task 1: Marketing Audit Due: Week 3
Value: 35% Format: Report Word Length: 2000 – 2500 words Learning outcomes: 2,3,6,7,8
Task description
Successful marketing organisations undertake comprehensive, systematic, independent and periodic examinations of the company’s or business unit’s marketing environment, objectives, strategies and activities. You should consider your responses to this assessment task as a partial marketing audit for your chosen organisation.
Using the Chapter Assignments detailed below in the Kotler & Keller (2016) Appendix, answer the questions as if posed for your chosen organisation (i.e. not for Sonic).
Note: Please discuss your chosen organisation (or business unit, division, brand) with your Facilitator, before commencing this assessment task.