Prepare a management report on an organization within one of the
following industry-sectors**:
1. Telecommunications
2. Oil / Gas production companies
3. Manufacture of motor vehicles, trailers and semi-trailers
4. Airline / Sea Transport (Any airline, Sea Transport and Freights etc.)

This report should assess the impact of external business environmental factors on the
organization and evaluate the organization’s position and responses. In the case of a large
organization it is permissible to confine your report to part of the organization. An organization’s
activities may range beyond the designated industrial sector in which case the focus of your report must be on the organization’s activities within the designated sector.

Whatever organization you choose and whichever theme you chose, you must clearly demonstrate knowledge and understanding from research and reading wider than that contained in the module pack and core textbook. This is a REPORT and so must be presented in business report format and style.
You must also structure your report to cover the tasks including points 2.i to 2.iii above.
This is an academic piece of work therefore you are expected to link theory and practice. You
should take care to ensure that the work you submit has a high standard of presentation.
This is an individual assignment. You must acknowledge your sources of information and evidence
using the Harvard referencing system.
Task 1
Give a brief overview of the primary external influences to which the organization is subject and
briefly explain the particular importance of each to the organization.
This first task should contribute no more than one third of your overall report.
Task 2
Choose one of the following themes:
1. Management Information Systems
2. Marketing Communications Mix
3. Corporate Social Responsibility and Sustainability
4. Knowledge management
5. Customer Relationship Management
In relation to your chosen theme:
i. Analyse its relevance to your chosen organization and how it influences policies and
decision-making within your chosen organization or industry-sector.
ii. Critically evaluate the effectiveness of the organization’s response.
iii. (If possible and appropriate) demonstrate some are as for improvement in the response of
the organization.
Summary Assessment Criteria
1. Relevance: Directly relevant to the requirements of the assessment.(10%)
2. Knowledge: A substantial knowledge of relevant material, showing a clear grasp of
themes, questions and issues therein. (20%)
3. Analysis: Good analysis, clear and orderly (20%)
4. Argument and structure: Coherent and logically structured, using an appropriate mode of
argument and/or theoretical model(s). (20%)
5. Critical evaluation: Contains distinctive or independent thinking; may formulate an
independent position in relation to theory and/or practice. (10%)
6. Presentation: Well written, with standard spelling and grammar, in a readable style with
an acceptable format. (10%)
7. Reference to literature: Critical appraisal of up-to-date and/or appropriate literature.
Recognition of different perspectives. Good use of a range of sources. (10%)