Think about a center you have been in on a regular basis. You are sitting outside in the parking lot as parents arrive. Is the building inviting? Does it really welcome children and families? Now imagine yourself inside, observing the way children are greeted. Do adults stoop down and extend a friendly welcome to the children? Are parents recognized and called by name? As you walk farther into the building, how does it look? What sounds do you hear? How does it smell? The impressions you are reliving are the same impressions parents and children experience each day that they enter the center. How do the answers to these questions impact the word of mouth marketing potential for this center?