M/s. ABC Ltd. is a medium – sized engineering company production a large-range of product lines according to customer requirements. It has earned a good reputation as a quick and….
Summarise your answers to the previous questions and post them on the discussion board in the following format:
- Name of organisation and/or brief description of its activities and the sector in which it operates (if you want the organisation to remain anonymous then leave out the name and any identifying characteristics)
- Based on the answers to questions you’ve just considered, describe in no more than 100 words its brand strategy e.g. local/global, own brand, multiple names and so on
- Now add a brief comment (no more than 100 words) as to why you think it has adopted this brand strategy.