Course Reflection

Based on your learning and experiences going through this course as well as the research you conducted, do the following: Identify three reasons domestic corporations would expand into other countries. Describe risks a domestic company could expect to encounter when expanding to other countries. Explain how you can apply what you have learned in this […]

Distribution Strategies

Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution. Respond to the following: Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet? Give reasons for your […]

Hit and Miss: Kodak Ignores the Digital Pictures

From the e-Activity and the “Hit & Miss: Kodak Ignores the Digital Picture” reading in Chapter 12 of the text, examine the main reasons behind Kodak reinventing itself in order to stay in business. Evaluate the level of success of Kodak’s reinvention attempts. Support your position with two (2) examples of Kodak’s success or failure […]

distribution channels available for the new product launch

“Pricing Products and Distribution Channels” Please respond to the following: * From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. […]

Pricing Products and Distribution Channels

Pricing Products and Distribution Channels” Please respond to the following: * From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. […]