Sales Proposal

My TOPIC
I’m represent 24 hour fitness sell membership to group buyers, company buyers.
Sales Proposal Guidelines
Cover Letter
A. Address to buyer
B. Highlight key points in proposal
C. Confirm meeting date
Title Page
A. Your buyer’s company name
B. Name of product to be sold and company you represent
C. Your name, the date and course number
Table of Contents
I. Proposal Summary
A. Buyer problem or need
B. Business impact of problem
C. Value proposition
II. Proposed Solution
A. Product solution (what it is, how it works, how buyer will use it)
B. Company description (size, history, anything important for buyer to know)
C. Proposal objectives and strategy (what benefits it will provide)
D. Feature-benefit worksheet (include bridge statements)
E. Competitive advantage (strengths/weaknesses relative to top two competitors)
III. Implementation
A. Costs (budget, pricing, financing if applicable)
B. Time schedule (confirmation of dates, intervals, delivery, etc.)
C. Rationale (justification for taking action now/closing)
IV. Buyer Profile
A. Contact (name, job title and brief job description and profile info)
B. Company description (who they are, what they do, product/service currently using)
C. Buyer’s needs (specific issues regarding product/service)
D. Buyer’s customer’s needs (if they are reselling proposed product)
E. Contact history (what has already transpired between seller and buyer)
V. Sales Presentation Preparation
A. Objectives for the presentation (primary, minimum, optimistic actions)
B. Business contact worksheet with 10 approaches; use all methods
C. Need discovery worksheet with at least 10 questions; use all types
D. Demonstration worksheet with at least 3 items
E. Negotiations worksheet with at least 10 concerns and responses
F. Closing worksheet with 10 attempts; use all closing methods
G. List of follow through, follow up and expansion services
VI. Appendices

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