Should America Fire Ronald McDonald?
There are ethical issues and potential ramifications to consider in marketing, when unhealthy products (or those that would be unhealthy when consumed in excess) are sold. Examples could include some of the advertising used for sodas and sugary drinks, alcoholic beverages, tobacco products, and high-calorie “junk food.” A particularly sensitive topic is the issue of marketing to children. Think about how perceptions of “healthy,” what business practices are socially acceptable, and where responsibilities lie have changed over time.
Several articles on this subject have been identified for you in the South University Online Library and are listed below. Review those and conduct your own research on this topic. Then respond to the following:
- Ronald McDonald has been a staple in advertising McDonald’s fast food restaurants since the 1960s. What ethical issues do you see in using Ronald McDonald or McDonald’s new mascot, Happy, to market to children?
- Is it ethical to use either Ronald or Happy in McDonald’s charitable efforts? What issues concern you?
- Should McDonald’s and other food sellers do more to make their menus healthy?
- What changes do you think should be made to try and resolve some of these issues, and how would you go about implementing them?