This week you will prepare a Cause and Effect Essay (assignment directions are in the Topic 4 Folder). Watch the local news or go online and read news as presented….
Social Media Marketing and Prospecting in Personal Lines Insurance
Social Media Marketing and Prospecting in Personal Lines Insurance
Must include:
-Uses of social media in sales and proof/research of its success
-What is prospecting? How does it differ from marketing?
-History or sales prospecting prior to the invention of social media and the internet
-How is selling personal lines insurance (personal auto, home, and life insurance) different from selling a material or consumable product?
-Any research supporting the success of social media selling/prospecting as it pertains to personal lines insurance
Course of study: Communication Studies
Master Program. Honors Program.