MBA 700: Strategic Analysis Final Project Guidelines and Grading Guide

 

Overview

The final project for this course requires students to use concepts from each module, answer questions about their chosen company, and complete a strategic analysis of that company in a variety of areas. Milestone drafts of your answers are assigned in several modules leading to the strategic analysis final project submitted in Module Nine.

 

You have been hired as a consultant at the company you have been researching. This final report is an in-depth look at the strategy and corporate management based on your detailed research completed throughout the semester. This paper is designed as a full report with recommendations that the executive team will use to enhance the existing strategic management. This project is divided into five milestones, submitted in Modules One, Four, Five, Seven, and Nine (final deliverable).

 

Main Elements

Your report should include, as a minimum, the following 11 components:

 

  1. Strategy and the Strategic Management Process at your Chosen Company
    Describe the industry you are investigating. Identify the company you are researching along with the mission, vision, values, and strategic plan. Be sure to answer the following questions:

 

 

  1. External Environment and Competitive Position
    Complete an industry analysis and a five forces model analysis including an assessment of the company’s closest rival. Be sure to answer the following questions:

 

  1. Internal Environment and Competitive Position
    Complete a SWOT analysis and a value chain analysis of the company you have chosen. Be sure to answer the following questions:

 

  1. Competitive Strategy

                Summarize the generic strategy employed by the company and how it helps the company achieve sustained competitive advantage.

 

    • Which of the generic competitive strategy options is your company pursuing?
    • Explain how your company is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy?
    • How does pursuit of this strategy help your company achieve sustained competitive advantage?
    • What are your recommendations in regard to the company’s pursuit of a generic strategy or how it uses its value chain in this pursuit?

 

  1. Strengthening Competitive Position

Summarize how the company strengthens its generic strategy through complementary strategic moves. Be sure to answer the following questions:

 

    • Outline what the company has done to fit its strategy to the industry and company situation.
    • Has your company responded offensively or defensively, or both, to improve its strategic position? How?
    • Has your company pursued complementary strategic options? Explain your answer.
    • What are your recommendations for your company to pursue future complementary strategic options to strengthen its competitive position?

 

  1. The Global Marketplace

Summarize company operations in foreign markets and competitive advantage possibilities. Be sure to answer the following questions:

 

 

  1. Corporate Strategy: Business Diversification

Summarize the company’s methods to diversify into related or unrelated businesses. Be sure to answer the following questions:

 

  1. Ethics, Social Responsibility, and Environmental Sustainability

Summarize the corporate ethics statement, statement about social responsibility, and sustainability statement. If none exist, report what you believe are these unwritten statements or code of conduct based on what the company says about itself. Be sure to answer the following questions:

 

 

  1. Strategy Execution: Building the Capability to Execute Strategy

Summarize the company’s strategic plan based on its internal resources, capabilities, and structure. Be sure to answer the following questions:

 

 

  1. Strategy Execution: Managing Internal Operations

Summarize an employee’s experience within the company and its leadership. Be sure to answer the following questions:

 

 

 

  1. Strategy Execution: Leadership

Summarize your recommendations to the CEO and board of directors on how to improve strategy for your chosen company. Be sure to answer the following questions:

 

Write the paper in your own words. Include your own critical analysis and remarks in the paper. If you copy and paste any quotes from the search results, make sure to put those in quotation marks and provide a citation and reference for the source.

 

Following are general format guidelines:

 

 

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