What future changes should we expect for Dell China?

Many people have been very sceptical about Dell’s ability to replicate its famous direct sales model abroad. According to CEO Michael Dell, when the US-based computer hardware company first expanded internationally (into the UK in 1987), ‘of the twenty-two journalists who came to our press announcement, about twenty-one predicted that we would fail. The direct model is an American concept, they claimed; nobody will buy computers direct from the manufacturer . . . It’s a bad idea, they said. Go home.’17 Similar doubts were expressed when Dell entered China. In China, Dell gradually evolved from an indirect sales model to a ‘dual system’ model (i.e., a system that uses both direct sales and distributors). At first, in the early 1990s, Dell exported PCs to China using only distributors. Then, in 1998, Dell set up a manufacturing base in Xiamen, China, and applied a dual system model. In August 2004, Dell pulled out of the low-end PC market in China, thereby reducing the weight of distributors in its dual system model. In the US, Dell has evolved in the opposite direction, from a direct sales model to a dual system model: Dell USA started to sell PCs at Wal-Mart in 2007. What future changes should we expect for Dell China?

Prepare a 2-3 page max narrative discussing the content and your thoughts regarding the importance (or lack of importance) of developing such a strategy.

Exit Strategies It’s difficult to believe that after going through everything it takes to get a small business up and off the ground, often times the next steps are to….

What affirmative defenses (e.g., duress, fraud, public policy) will you present?

Leonard v. Pepsico: Cold Hard Facts   Inspired by the commercial shown in this assignment’s video, Leonard set out to obtain a Harrier Jet. Leonard explains that he is “typical….

Discuss any aspects of the course you enjoyed or would like to see improved to provide a better learning

  Supply Chain 1 – Describe and discuss three (3) concepts that you have learned in this course.  Define the concept and discuss how you demonstrated/learned the concept in course activities…..