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What is their celebrity ‘brand’ and how do digital media platforms affect their representation and reception?
Choose a person who is famous in contemporary media and explain why they are a star, celebrity, microcelebrity or celetoid using relevant scholarly references. What is their celebrity ‘brand’ and how do digital media platforms affect their representation and reception? To answer these questions consider:
- what ideologies they are seen to embody;
- and how they have been used as a marketing as a moneymaking commodity.
Illustrate your arguments with specific examples of media texts that feature them and/or discuss them.
Word count : 1500 words
Minimum 6 references
you can also use these references:
Chapter 7 in: van Krieken, R 2018, ‘Celebrity in cyberspace: Micro-celebrity and globalization’ (Links to an external site.), in Celebrity society: The struggle for attention, 2nd ed, Routledge, New York, 179–198.
Chapter 23: O’Shaughnessy, M & Stadler, J 2016, ‘Stars and celebrities’ (Links to an external site.), in Media & society, 6th edn, Oxford University Press, Victoria, pp. 374–393.
