After all that I have learned and still have alot to learn. I will make sure that there are several different things set up in the classroom for the kids….
What is their celebrity ‘brand’ and how do digital media platforms affect their representation and reception?
Choose a person who is famous in contemporary media and explain why they are a star, celebrity, microcelebrity or celetoid using relevant scholarly references. What is their celebrity ‘brand’ and how do digital media platforms affect their representation and reception? To answer these questions consider:
- what ideologies they are seen to embody;
- and how they have been used as a marketing as a moneymaking commodity.
Illustrate your arguments with specific examples of media texts that feature them and/or discuss them.
Word count : 1500 words
Minimum 6 references
you can also use these references:
Chapter 7 in: van Krieken, R 2018, ‘Celebrity in cyberspace: Micro-celebrity and globalization’ (Links to an external site.), in Celebrity society: The struggle for attention, 2nd ed, Routledge, New York, 179–198.
Chapter 23: O’Shaughnessy, M & Stadler, J 2016, ‘Stars and celebrities’ (Links to an external site.), in Media & society, 6th edn, Oxford University Press, Victoria, pp. 374–393.