Assessment 2

You are required to undertake this assessment as an individual. Each student will work on the new consumer product ‘Stan Australia’ that is suitable for review of the effectiveness of its product launch and commercialisation.

You need to identify a close competitor to the new product. Your review needs to be undertaken from the perspective of the company introducing the new product and the company producing the ‘old’ product (a close competitor of Stan).

In conducting the review, you may examine the product in both the on and off-line environment. It is expected that you will undertake both primary research (which will involve observations of retailing of the product and of consumer consumption behaviour), and secondary research to identify any reviews of the products, or past products in the category, in the media.

 

Due date: Session 11

Weighting: 40%

Length: 2,500 words

Topic:  Stan Australia

 

Assignment Focus:

For this assignment, you will be required to write a new product report on a real life company. You will be required prepare it for Stan Australia (www.stan.com.au). When writing the report you will be required to access, analyse and recommend taking decisive decisions in complex situation drawn from this real life setting, taking into consideration the sustainable, social and ethical concepts of a firm. You will not only consider the perspective of the new product being launched, but also how the “old” product should reply / reframe its marketing.

 

You will be briefed further on the assessment during the class sessions. Aim: The objective of this assignment is:

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