Daily Archives: January 8, 2019

Sunrise Biscuit & Beverage Company – Should the company go for the new training programme?

Case Study – Marketing Management Sunrise Biscuit & Beverage Company Mr. P.V. Krishnamoorthy was the Director of Sales and Marketing of Sunrise Biscuit & Beverage Company. He gave lectures at the salesmen training programme at the Company’s Bangalore zone in which a group of salesmen from his region participated. Mr. P.V. Krishnamoorthy had to make a decision as to whether to continue the training programme or not. He recalled that in the training programme which had just ended, an experienced salesman of the company, Mr. K. Rajagopal who participated in the training said that the he had enjoyed the programme and found the topics discussed quite stimulating. Until recently, the only type of the training done in the company was in the field. The new recruits were attached….

Sunrise Biscuit & Beverage Company – Should the company go for the new training programme?

Case Study – Marketing Management Sunrise Biscuit & Beverage Company Mr. P.V. Krishnamoorthy was the Director of Sales and Marketing of Sunrise Biscuit & Beverage Company. He gave lectures at the salesmen training programme at the Company’s Bangalore zone in which a group of salesmen from his region participated. Mr. P.V. Krishnamoorthy had to make a decision as to whether to continue the training programme or not. He recalled that in the training programme which had just ended, an experienced salesman of the company, Mr. K. Rajagopal who participated in the training said that the he had enjoyed the programme and found the topics discussed quite stimulating. Until recently, the only type of the training done in the company was in the field. The new recruits were attached….

Evaluate the value of the IS/IT application portfolio approach to the defining, selecting and implementing of IS/IT systems that would be required by organisations

In particular consider whether the portfolio approach applied to IS/IT is the same as managing other business assets such as products and services. IMPORTANT In addition, for each of these topics you are required to include a section that discusses the topic in terms of the feedback mechanisms & inputs into the whole IS/IT Strategy formulation process as exemplified by Figure 3.7 from Unit 3. The Requirements for the Assessment You are required to write a 3500-word journal article in an academic style on the specific title mentioned above. This will involve undertaking independent research of theory (e.g. books, journal articles, internet) and practice (e.g. examples and case studies). Any Information Systems type Journal which is available online can be used for examples of the style of writing….

You should evaluate the challenges, issues and potential disruptors facing the organisation/industry as well as contemplating the development of an appropriate business strategy along with the supporting IS/IT elements

You are required to develop a properly referenced management report of 2500 words in length for senior management that will consider all of the following five elements

Consider an organisation or an industry with which you are familiar. This may be somewhere you have either worked full-time, been on a placement or worked parttime in. It may even be an industry you are particularly interested in or have read a lot about recently. The organisation can be large, private, public (but NOT education based), an SME or even from the third sector (charity). It is from this organisation that senior management will consider your report which should have a structure similar to the inputs & strategy formulation process of Figure 3.7 below. You should evaluate the challenges, issues….

carry out a critical analysis and evaluation of the strategies adopted by global telecommunications providers, using the information provided and other materials researched

Introduction:

This individual assignment will be assessed by means of a 3,500 ± 10% word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Telecommunication Industry. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:

Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organizations. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to its global business environment. Critically evaluate….