Develop a marketing strategy based on each of the four functions to motivate students to stay in school and complete their degrees (make sure that you utilize all four functions).

Imagine that you work as a representative for the marketing department of your college or university and have segmented students into four different clusters, each representing one of the four functions. Develop a marketing strategy based on each of the four functions to motivate students to stay in school and complete their degrees (make sure […]

Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.

In this assignment, you are to use the same corporation you selected and focused on for Assignments 1, 2, and 3. Consider the corporation you have selected to use in your first three assignments. Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the University’s online databases, the Nexis […]