This piece of coursework involves the creation of a 10 to 15-minute video clip discussing the challenges and strategic options available to one of the following topic companies. You will form into groups of two or three (maximum of three students) to complete this assignment. It is also okay to undertake the video as an individual.
Please select one of the following companies and their suggested product line, range or SBUs as the focus of your video assignment.
LuLu Hypermarket for Grocery Carrefour Hypermarket for Household Sharaf DG for electronics Emax for electronics Du for Mobile Phones Etisalat for e-life Jumbo personal care and appliances Swiss Arabian perfumes Rami Al Ali fashion for women’s clothing Maatouk retail market for coffee Union co-op supermarket Al Barakah Dates industry Al Maya apparel partnership Ferrari world….