You have been given the assignment to read Beer School: Bottling Success at The Brooklyn Brewery. Upon completion of reading this informative book dealing with this real life rags to riches entrepreneurial….
How can you explain the lower price used by the application compared to the press trust?
[Related to the Making the Connection on page 426] The Economist magazine is sold based on a monthly subscription to the press trust. At the same time, there is an application for The Economist available on Google Play Store or App Store, which is free for download; and for people with a Google account, it provides free access for 6 months. One of the most useful aspects is that you receive the magazine within a couple of days before a printed edition appears on the stands. After the 6 months, with the same Google account you can get free access only to the Editor’s picks at a price which is lower than buying it directly from the press trust. How can you explain the lower price used by the application compared to the press trust?