Print Media Industry Worksheet BSCOM/268 Version 4

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Print Media Industry Worksheet

In Parts A and B, respond to each question using complete sentences in a paragraph of at least 100 words. Be clear, concise, and explain your answers. Cite any outside sources consistent with APA guidelines. You must have at least two outside sources for each section.

In Part C, respond to each of the statements with a specific example or an explanation and use complete sentences, as needed. Cite any outside sources consistent with APA guidelines.

Part A: Historical and contemporary role of the print media industry

Choose one of the following two topics: The feminist movement (women’s liberation) or public education.

Answer the following questions about the relationship between your topic, the print media industry (newspapers and magazines), and American society. Provide specific examples and cite at least three professional publications or articles.

1. How has the print media industry historically treated your selected topic (feminism or public education). How does the print media industry treat that topic today?

2. How has the print media industry helped drive improvements and public awareness of your selected topic? Has the media perpetuated any drawbacks, controversies, or scandals surrounding this topic?

3. What role has the print media industry played throughout the history of this topic? Do you think the current role of print media is the same as it was in the 1800s and 1900s? Why or why not?

Part B: The influence of new technology on the print media industry

For each print media industry—books, newspapers, and magazines—answer the following questions:

1. How has the development of the Internet, wireless communication, computers, and hand-held digital devices affected print media companies’ products and sales?

2. What changes have print media companies made to incorporate new technology into their traditional products? Have these changes been successful or unsuccessful? Why?

3. How have consumers reacted to these changes?

Copyright © 2016 by University of Phoenix. All rights reserved.

Print Media Industry Worksheet BSCOM/268 Version 4

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Part C: Major publications in the print media industry

Question Books Newspapers Magazines

How many total publications are sold annually in each print media industry? (Hint, this is not dollar sales volume but total copies sold.)

What are the major ownership chains in each print media industry? (Hint, these are not retail outlets but publishers?

List three major publications in each print media industry.

For each of the three major publications you listed, identify the target audience.

For each of the three major publications you listed, describe the unique writing style. What makes each publication stand out in the marketplace?

For each of the three major publications you listed, describe the publishing trends. How is each publication changing in response to today’s cultural, political, or technological climate?

Copyright © 2016 by University of Phoenix. All rights reserved.