Assessment Description
This assessment task serves to demonstrate students’ abilities to apply to their knowledge of persuasive communication and how to structure an argument.
Students are required to write a 1000 word case study report discussing the importance of persuasion in business communications.
In your case study you are expected to cover the following:
• The importance of persuasion in business communication.
• Characteristics of persuasive communication
• Persuasive strategies
• Use specific examples of how these persuasive strategies are applied in modern business communications.
• Use at least 5 credible sources to support your case study. Remember you need to cite sources in-text, as well as the reference list.