The importance of persuasion in business communication

Assessment Description
This assessment task serves to demonstrate students’ abilities to apply to their knowledge of persuasive communication and how to structure an argument.
Students are required to write a 1000 word case study report discussing the importance of persuasion in business communications.
In your case study you are expected to cover the following:
• The importance of persuasion in business communication.
• Characteristics of persuasive communication
• Persuasive strategies
• Use specific examples of how these persuasive strategies are applied in modern business communications.
• Use at least 5 credible sources to support your case study. Remember you need to cite sources in-text, as well as the reference list.

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