Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list: Briefly introduce the company you have chosen. Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have […]

apply your understanding and knowledge of international business concepts by explaining how they influence a company’s decision to conduct business in foreign countries.

International Business Study: The purpose of this assignment is to: · Allow you to apply your understanding and knowledge of international business concepts by explaining how they influence a company’s decision to conduct business in foreign countries. · Familiarize you with information sources for international business, foreign countries, and their business cultures. · Practice and […]

Describe and analyze the environmental factors (political, legal, cultural, etc…)

International Business Study: The purpose of this assignment is to: · Allow you to apply your understanding and knowledge of international business concepts by explaining how they influence a company’s decision to conduct business in foreign countries. · Familiarize you with information sources for international business, foreign countries, and their business cultures. · Practice and […]

Do you agree or disagree with the premise that the primary function of advertising is to sell? Give examples of ad campaigns to support your position.

1.Do you agree with David Ogilvy that the primary function of advertising is selling? How does that fit with the three advertising objectives of informing, persuading, and reminding? 2.If the primary purpose of advertising is to sell, are there any message execution techniques that seem best predisposed to this purpose? 3.As a creator of advertising, […]

Describe the principles of various areas in marketing such as customer value, consumer behaviour, marketing research, international marketing and ethical issues.

For 8C121 Higher Diploma in Financial and Investment Planning S-ILO-3 Problem Solving Integrate and apply the knowledge and skills acquired in their programme of study to deal with problems that they may encounter in daily life and the needs of clients in financial planning. Subject Intended Learning Outcomes This assignment will be assessed the following:- […]